Practice

Virtually each inquiry we receive proceeds the same way:

1. Introductions
2. You describe the goal
3. We confirm understanding or clarify
4. You ask about costs
5. We tell you
6. You ask about effectiveness (ROI)

Once you ask that question, then the work begins. Even if you never hire us to work with your team, you will have been afforded the keys to the kingdom by virtue of our answer: practice.

Yup. It's that simple. Practice.

So we'll give everyone a freebie practice prompt: write a letter to a friend, family member or yourself. Then read it and consider what you wrote. Note all your considerations. Consider those considerations.

Then mail it. Yup - write on paper with a pen/pencil, re-read what you wrote then fold into an envelope, add a stamp, find a mailbox and insert.

It's all about the practice. Practice, practice, practice.