We can safely relay that it's not an easy row we hoe with this message. No matter the bottom-line cost and recurring savings/increased output that flows to a bottom-line from a sustained investment in an organization's human capital, believe me it's a tough sell. So when the hardened heart of a cast of engineers decides "soft skills" are the leading contributor to organizational performance - we are giddy!
For your review and our joy we present the following link to Google's own report of the value of "soft skills". Thank you Google...thank you.