We propose it starts by fostering a conspiracy of meaning throughout the entire organization. Rather than some nefarious plot to mutiny, this group-driven effort identifies and elevates a company’s mission, vision and values to everyday, top-of-mind prominence, not through words, but through actions. Say, for instance, your mission states, “We strive to turn customers into friends.” Your vision might be “to create a more connected world” and your core values might include kindness, thoughtful consideration and global citizenship. That’s great website copy for your company page, but if your employees are not routinely friendly there’s no way your customers will feel like friends.
So… here’s the “responsibility to catalyze” part… leadership is the link between words and actions. When those at the top of your organization encourage, support & provide myriad hands-on opportunities for every employee from production line worker to direct service provider, VP to data entry clerk to “live your company values” every day, authentic engagement (loyalty, job satisfaction, contribution, etc.) results.
I promised you a civic-minded example, so based on the above-mentioned core values kindness, thoughtful consideration & global citizenship, here it is: Read to a Child.
It doesn’t have to be complicated; the simple act of connecting with a child, sharing your lap, your enthusiasm for reading & knowledge may just inspire another global citizen who, given a few years, can partner with you to create a more connected world.